Al Fanar Hotel
Luxury Hotel / Website Copywriting
The Al Fanar Hotelis situated in the Omani city of Salalah; a luxury beach destination.
The brief was to write creative and descriptive copy for the entire new website, with search optimisation in mind.
We conducted keyword research and worked with the team to create a tone of voice suitable to portray the opulence of this stunning resort. We delivered all copy within deadline, and with happy clients.
Outcomes + Results
Search traffic more than doubled in the first year for this new site going live, page views lasted for longer and bounce rate improved.