Work

Case Studies

some examples of our work
case study : Healthy MInds

Project management, social media,  email marketing, tone of voice and copywriting for this local mental health project.

Key achievements;

  • Organically built a total social following of over 3.5k
  • Weekly bulletin email, that has an average open rate of 40%
  • Recruited 5 local influencers who voluntarily provided videos and support for our campaigns to a collective following of over 100k
  • Paid social campaigns reaching up to 65k people with a CTR of below 40p
  • Involvement in the building of a brand that is now well known locally and positively impacting people’s mental health.
  • Successfully delivered blended on and off-line campaigns.

“Steph is absolutely brilliant at what she does. Her experience in marketing for different organisations and ability to understand and deliver exactly what the team and client needs.” – Claudia Bowler, agency lead
Case study : canopy children's nurseries

Paid Facebook and Instagram advertising and organic social media strategy support for this nursery franchise. 

Key achievements;

  • Significant new audiences reached on Facebook and Instagram
  • Scaled spend x10
  • Reduced cost per click by 60%
  • Produced a record number of direct leads 

 “Steph is an above average rare talent. She’s adept at devising strategy working to budgets, ideating, planning, scheduling, trafficking, project managing marketing activity, creating unique content and implementing campaigns.” – Lucas Karemo, agency lead
case study : Mind in bradford - severe mental illness campaign

Content creation and delivery for a new organic campaign spreading awareness of the inequality faced by those with severe mental illness and how those in Bradford and Craven can find support.

Key achievements: 

  • Managed a team of 3 creatives (videographer, animator and designer) 
  • Lead the creation of 5 videos, a flyer and social media graphics
  • Delivered the campaign across multiple social channels, working with a number of health care partners
  • Boosted video views with YouTube advertising, with a low 4p click rate and a high number of people viewing over 30 seconds of video
  • Reached over 10,000 people on Facebook and Instagram over the month-long campaign
  • Considerably boosted engagement and page followers
 
“Steph has been key to getting ideas off the ground. During challenging times, Steph has responded extremely efficiently to reactive and fast paced deadlines and briefs.” – Lucy Clews, Mind in Bradford
case study : ballentyne baby

Full website copywriting from scratch, including SEO keyword research for a private maternity nanny. 

Key achievements:

  • Worked closely and successfully with a web and brand designer 
  • Identified 35 core keywords and selected the most appropriate with the client 
  • Crafted 5 pages of webcopy with meta titles and descriptions