Back in April 17, we joined local co-working space, Assembly Bradford. A space for freelancers, creatives and professionals founded by four Bradford based entrepreneurs.  We were asked if we’d like to take on the first networking event for the space, our answer was of course yes.

breakfast networking

The aim was to showcase the Assembly space, its freelancers and their offerings, whilst also offering a relaxed environment to network and learn – “Morning Assembly” was born.

Our workshop session, “Digital Mentoring and Knowledge Sharing” covered the importance and benefits of knowledge sharing and mentoring in a digital capacity. 

mentoring event

With an early start, the ping pong table was moved aside and our presentation corner was ready to go for an early 7:45 start! (It is Morning Assembly after all!)

Tea, coffee, juice and a little breakfast soon got bodies woken and mouths chatting for a bit of pre-workshop networking. We had people who knew Assembly well, some who had heard of it and some complete newbies, everyone was welcome and everyone was active throughout the workshop which we loved!  Questions were raised and answers were offered, discussions throughout the group showed how keen the Morning Assembly audience were to share their knowledge, brilliant, just what we’d hoped for!

morning assembly

There was plenty of time following the workshop section of the event for another coffee and a good chat with other attendees, some detail swapping and great discussion around business questions and issues carried on from the workshop before heading on to work filled days.

This was the first of a series of networking events hosted in Assembly Bradford, keep an eye out for future events on Assembly’s Twitter page. With a community of designers, publishers, architects, writers and many other creatives, there’ll be plenty to see, hear and learn.

 


Video is a key component of content marketing. Including a video on a landing page is said to increase conversion by 80% – and there are lots more stats to back up the use of video from Hubspot right here.

Letproof.com are one of our exciting new projects; a #proptech startup looking to disrupt the property letting market. Since their new website launched we’ve been creating a range of content and blogs for Letproof.com. However, in order to quickly and effectively get the message out there about this new concept, we knew a video would make a considerable difference.

To begin with we considered what we wanted to say and why. What were the key messages we wanted to get across and how could we do this visually? We then drafted a script that would portray the brand as well as clearly deliver the key messages and benefits.

We enlisted the help of a friend and professional videographer to film and edit the video, and once the logistics, resources and actors were arranged we were able to finalise the scenes and storyboard.

Our prep ensured filming ran smoothly. Here are a few shots of the team in action…

video content

video content marketing

video content marketing

Some professional editing and producing later and our video was complete and ready to share. The Letproof.com team were delighted with the finished video and now have a fantastic way to quickly explain their new brand to the world. As well as bringing a brand to life, video helps keeps users engaged on your website and particularly on social media.

We would always encourage our clients to try and incorporate some kind of video into their content strategy. If you’d like to find out more, get in touch with us for a chat.