Earlier in October I was delighted to be part of a one off digital event in my homeland of the North East. Grow Your Business Online was created by the BICP and a group of talented colleagues, who I met during my time at the Newcastle Digital Garage with Google. As a group of Digital Marketing professionals, working with a range of SMEs, start-ups and entrepreneurs we understand how difficult it can be for businesses to tackle digital marketing, or find the time to do it right.
Simplifying the technical and making online marketing more accessible, and hopefully fun, is what we aim to do day to day. In a condensed form, that’s what we did during this one day event. During the day’s six sessions, we covered marketing strategy, organic search, paid search, content marketing and social media. An outstanding group of digital marketers, I’ve learned so much since meeting this group and it was a pleasure to work with them once again!
My topic covered ‘sharing your content online’ where we discussed using social media, email marketing and collaborating with others to ensure the content you create is noticed and helps you reach your goals and objectives.
There was lots of opportunity for networking on the day, sharing tips and advice, asking questions, making new connections and business opportunities. The success of our event showed that there is an appetite for this kind of digital training. Digital is alive and well in Newcastle and there is a wealth of inspiring start-up talent in the North East.
About my colleagues: On the day Kathy Allen spoke about marketing strategy, Dave Ray about search, Michael Knowles (ROAR Digital Marketing) about PPC and Zoe Hartill about content marketing and writing.