Mental Health Awareness | Copywriting + Comms
Healthy Minds encourages the people of Bradford and Craven to keep their minds healthy by promoting and supporting local mental health and wellbeing services.
Creating brand guidelines was a key part of the project early on and we now manage social media campaigns and support with copywriting for wider on and offline campaigns.
We have built up a number of strong relationships with local influencers and brand ambassadors who help to promote the great work local providers are doing. The project is becoming well known in the local area and is now backed by local authorities and well known organisations.
Outcomes + Results
At the end of 2020 we’d supported Healthy Minds to build a total social following of over 1.5k. They reached up to 6k people per Facebook post, achieved over 11k impressions per post on Twitter and saw over 8k people reached per post on Instagram. We recruited 5 local influencers who voluntarily provided videos and support for our campaigns to a collective following of over 100k.