Local Health Care / Paid Social Campaign
Healthwatch is all about helping local people influence the delivery and design of their local health and social care services.
We supported local health care service Healthwatch Bradford, via the agency Chapel Street Studio, with a local, 6 week, paid social media campaign on Facebook and Twitter. This not-for-profit organisation wanted to gather the opinions of locals on a wide range of health topics.
Following focus groups and video creation, we created a social sharing and collection strategy, budget breakdown and executed and reported on the campaign.
Outcomes + Results
The campaign was well received, dramatically boosted engagement and sharing and Healthwatch gathered over 1,000 opinions that were used to help shape healthcare in the region.