Video is a key component of content marketing. Including a video on a landing page is said to increase conversion by 80% – and there are lots more stats to back up the use of video from Hubspot right here.
Letproof.com are one of our exciting new projects; a #proptech startup looking to disrupt the property letting market. Since their new website launched we’ve been creating a range of content and blogs for Letproof.com. However, in order to quickly and effectively get the message out there about this new concept, we knew a video would make a considerable difference.
To begin with we considered what we wanted to say and why. What were the key messages we wanted to get across and how could we do this visually? We then drafted a script that would portray the brand as well as clearly deliver the key messages and benefits.
We enlisted the help of a friend and professional videographer to film and edit the video, and once the logistics, resources and actors were arranged we were able to finalise the scenes and storyboard.
Our prep ensured filming ran smoothly. Here are a few shots of the team in action…
Some professional editing and producing later and our video was complete and ready to share. The Letproof.com team were delighted with the finished video and now have a fantastic way to quickly explain their new brand to the world. As well as bringing a brand to life, video helps keeps users engaged on your website and particularly on social media.
We would always encourage our clients to try and incorporate some kind of video into their content strategy. If you’d like to find out more, get in touch with us for a chat.