Back in April 17, we joined local co-working space, Assembly Bradford. A space for freelancers, creatives and professionals founded by four Bradford based entrepreneurs.  We were asked if we’d like to take on the first networking event for the space, our answer was of course yes.

breakfast networking

The aim was to showcase the Assembly space, its freelancers and their offerings, whilst also offering a relaxed environment to network and learn – “Morning Assembly” was born.

Our workshop session, “Digital Mentoring and Knowledge Sharing” covered the importance and benefits of knowledge sharing and mentoring in a digital capacity. 

mentoring event

With an early start, the ping pong table was moved aside and our presentation corner was ready to go for an early 7:45 start! (It is Morning Assembly after all!)

Tea, coffee, juice and a little breakfast soon got bodies woken and mouths chatting for a bit of pre-workshop networking. We had people who knew Assembly well, some who had heard of it and some complete newbies, everyone was welcome and everyone was active throughout the workshop which we loved!  Questions were raised and answers were offered, discussions throughout the group showed how keen the Morning Assembly audience were to share their knowledge, brilliant, just what we’d hoped for!

morning assembly

There was plenty of time following the workshop section of the event for another coffee and a good chat with other attendees, some detail swapping and great discussion around business questions and issues carried on from the workshop before heading on to work filled days.

This was the first of a series of networking events hosted in Assembly Bradford, keep an eye out for future events on Assembly’s Twitter page. With a community of designers, publishers, architects, writers and many other creatives, there’ll be plenty to see, hear and learn.

 


If you’ve chatted to me at all over the last six months it’s highly likely I’ll have mentioned the Digital Garage. I first got involved in Google’s digital marketing training programme back in April 2016, with less than a week between applying and attending training, it was a fast and exciting start to what has becoming an ongoing journey.

What is the Digital Garage?

Newcastle Digital Garage

To sum up, the Digital Garage is an online training platform, a pop up mentoring hub and a touring training service, developed by Google in order to get more people (mainly SMEs, start-ups and entrepreneurs) interested and skilled in all things digital. The digital skills gap in the UK exists and Google are one of the organisations offering their knowledge and resources to try and close the gap, empowering business owners and individuals to learn the digital skills they need to be successful online.

lucy mentoring

The online learning platform is free (as is everything offered by the Garage) and is a library of short, bitesize video tutorials across a range of digital topics from starting a website, to search, to email marketing, social media, PPC and more. You can even get a digital marketing certification at the end of it.

The Garage is also a pop up hub, travelling across the UK, with stops so far being Birmingham, Leeds, Manchester, Liverpool and Newcastle. I got involved at the tail end of 5 months in Manchester. The Garage will set up camp in a public space, often a library and stay there for at least three months. A typically Google space, there are throw cushions, seating pods, hanging chairs, toolboxes and various ‘garage’ related paraphernalia – a pretty cool space to be honest.

Digital garage mentoring

A local team of digital experts are trained up to become Google mentors and trainers. Twice a week there will be a range of three digital seminars, free for anyone to attend and learn. Anyone is also free to book in for a 40 minute mentoring session to talk one to one about their business.

On top of this this Digital Garage on Tour programme runs continuously, around the UK offering digital training in the form of seminars as part of existing events.

Our Experience

Once I had a month as a Google mentor under my belt at Manchester, I could’t resist the opportunity to follow the Garage up to my home region of the North East. The Garage’s next spot was Newcastle, perfect for both me and Lucy – so we became the first sisters to work in the Digital Garage together.

TL4

Being able to help hundreds of small businesses is a great feeling! Getting an insight into all kinds of industries is really interesting, I’ve spoken to psychic mediums, social enterprises, artists, dog walkers, and bigger companies such as local bus firms, basketball teams and water companies. My skills have grown and my knowledge boosted and updated by being surrounded by some very clever colleagues day to day, and teaching myself the answer to any questions I didn’t know the answer to! Having this experience behind me is a talking point and of interest to new clients, so I can’t deny the fact that it’s helped grow my own business. Being a freelancer can be lonely sometimes so I’ve also enjoyed being part of a team and speaking to new people on a daily basis.

What’s Next?

I continue to be involved with the Digital Garage creating content and working on On Tour events. If you want to know anything more about the project or how it could benefit you or you business please just drop me a message! #DigitalGarage


A quick guide to content marketing strategies, for those new to content marketing or wondering where to start.

A content marketing strategy and a content marketing schedule are two documents we’d advise any business serious about content, to produce. They work together and can be classed as one collective ‘content marketing policy’. Although there are various terms, and numerous steps, they don’t have to be overwhelming or difficult to construct.

This blog focuses on content marketing strategy and we’ll follow up with the content marketing plan/schedule in later blogs, although we can’t stress enough that they work together to build on your brand’s content marketing efforts as a whole.

Your content marketing strategy will set out why you’re doing what you’re doing. Perhaps you’re clear on this (it may come from your general marketing or business strategy) but if not it will make you really think about the direction of your content marketing efforts.

I have a marketing strategy, do I need a specific content marketing strategy? If you want to take content marketing seriously, integrate it into your business in order to grow your online presence and monitor the results, then yes.

Your content marketing strategy can actually be pretty simple (as long as you have a strong plan in place to implement it). It’s also sensible to tweak both your strategy and your plan over the first couple of months, as there’s always an aspect of trial and error. Content marketing varies greatly from industry to industry and business to business, so there’s no ‘one size fits all’ strategy.

This is all a little vague, so to talk about content marketing strategies in more detail, we’ve broken it down.

What is a content marketing strategy?

  • Here’s the Content Marketing Institute‘s definition… “Content marketing strategy: When content marketers draw and develop the larger story that an organisation tells. They focus on ways to engage an audience, using content to drive profitable behaviours.”
  • You will consider and outline your overall business objectives and how you want to innovate and use content marketing to reach those objectives.
  • You will identify your audience, who they are, what their needs are and how they might engage with content.
  • Key to your content marketing is your brand, so you will consider how your branding will be woven into all of the content you produce.
  • You will set content marketing goals or objectives in order to measure performance.
  • You will then consider which channels you will use to create and deliver content and the processes you’ll use to get there.

What are the benefits of having content marketing strategy?

  • You will be able to really get the most out of your content marketing (new inbound traffic, better engagement and more of an online presence, etc.)
  • You have set goals allowing you to measure your performance and achievements.
  • You have a strong place to begin your content marketing efforts, next you can create a plan of action and a content schedule to implement your strategy and get going!

 

Here at SL Content we can help you create a personalised content marketing strategy, tailored to your business. We can help you implement a new or existing content marketing strategy or advise you on the best way forward for your organisation’s content marketing.