Launched in early 2019 #MoneyHacks is a not-for-profit project with the aim of delivering financial education to young people in Leeds in the form of face to face group training sessions. I was approached by project lead, Karol Thornton, to get involved while he was busy securing the funding. 

His words perfectly explain the need for this kind of education and why it’s so relevant for young people right now…

“Promoting positive financial habits is more important than ever for our young people. Our project talks to children and teenagers about good saving and spending habits, budgeting, money management and lots more. Giving kids the power to make informed decisions is one step towards preventing the kind of financial issues we see growing in society right now like excessive debt and poverty.”

We’ve been working with Karol and the team to devise a number of modules for the project that cover budgeting, cost of living, saving and borrowing and fraud and scams, gambling and social gaming, all relevant to our target age group of 11 – 18 year olds. All the content we create is branded for the project and each module includes a slide deck, activities, activity sheets, trainer guides and additional resources. 

There is a small but perfectly formed team of experienced trainers and educators who deliver the training across Leeds (they also train up teachers and educators to deliver the training themselves.) We support the trainers with updating content, training resources and collecting and promoting feedback. 

The project has launched first in Leeds supported by Chapeltown Citizens Advice Bureau, Leeds Community Foundation and Lowell Giving Community Fund. We are currently helping to build relationships with schools and youth groups across the region in order to deliver this training to their young people.

To find out more visit

We love writing content and appreciate a chance to mix things up, so when our proptech client Letproof asked us to grow their social media following, our #DecoratingMonth campaign was born. 


This specific startup’s focus was property related, targeting both landlords and tenants.  We felt that we might be missing out on certain audiences that the startup would be relevant to, but weren’t being reached while we focused our efforts around the property topic alone. We wanted to tap into potential user interests from a slightly different angle.

We became aware of #DecoratingMonth taking place in April and celebrated and encouraged all things DIY and decorating. We set out a specific content calendar for the month and allocated some social advertising budget. We research the audience and popular trends around decorating, property and interiors. 

Here’s a how we executed #Decoratingmonth:

We wanted to get a little creative with our social media activity and the content we were sharing for this campaign, so we made sure we were sharing plenty of content and a good variety too, plus #DecoratingMonth was great for eye-catching visuals and lots of colour!

Decorating Tips – fresh social content

We created a #decoratingtip for each day of the month and shared these across our social media platforms, providing useful content.  Most of these tips were written to be useful for any of our target audience, however, we targeted some towards landlords and others towards tenants, ensuring our useful tips were specific to our audience.  We shared articles, images, video demonstrations and gifs, linked to articles and tagged authors or bloggers where we could.

These posts went out alongside our usual line of social media activity, keeping our previous reach while we rolled out this new campaign.

Competitions – incentivising 

We rolled out three competitions over the month to get new people engaged. We worked with My Paintbrush and Rose and Grey to offer a £50 gift vouchers and we asked followers for their favourite decorating tips, offering a book as the prize for the most creative.

Guest Blog – influencer marketing

We created a blog for stylish interiors blog Topology – a fun quiz with famous interiors from some well-loved films. Topology have a strong blog following and also shared our guest blog on their social channels. Recognise either of these famous film interiors? (Answers below.)


Blogs – building a brand

We created some blogs of our own directly on the property platform, around tenant friendly decorating in rented homes.  This offered useful advice and some inspirational images, whilst also adding some lovely new content and visuals to the platform.

Mixing up our approach through this social campaign was successful in generating new followers, particularly on Twitter. We saw engagement on both Facebook and Twitter peak considerably during the month, and ultimately we could report that the campaign influenced visits to the website and sign-ups. Plus we can certainly say that as two homeowners and crafty individuals, we really enjoyed celebrating #DecoratingMonth!


Quiz Answers: Rosehill Cottage, The Holiday and Regina George’s bedroom, Mean Girls. 

Ant Brown is a private chef based in the North East. With a focus on high quality but minimum fuss Ant and his team cater for a range private dinners and events.

We worked with Ant to style his current website and create the content for it. We have also supported with blog and social media content.

Food and hospitality is an area we’re experienced in, and one we’re passionate about. Being able to work closely with Ant has given us real insight into the industry and even taught us a thing or two about cooking!

marketing for private chef ant brown


Ant cooks and caterers at a number of country estates during the shooting seasons, making game something of a signature ingredient. Cooking outdoors on the moors as well as for high-profile guests is all within a day’s work.

marketing for private chef

marketing for ant brown chef

ant brown private chef

Ant also caters for private dinner parties across the UK, and has built up many strong relationships with clients and other chefs. Ant often welcomes the chefs of Nobu, the world’s most renowned Japanese restaurant, to cook with him on site.

nobu ant brown

ant brown

Here’s what Ant had to say about Lucy and her work…

Lucy has an innate ability to not only understand a business and its principles, but more importantly how her skills and creativity can help to effectively communicate those principles through vibrant, attractive and stimulating digital content. I can’t recommend her highly enough.”

To find out more about our experience and past projects view our portfolio here or get in touch for a chat.


Video is a key component of content marketing. Including a video on a landing page is said to increase conversion by 80% – and there are lots more stats to back up the use of video from Hubspot right here. are one of our exciting new projects; a #proptech startup looking to disrupt the property letting market. Since their new website launched we’ve been creating a range of content and blogs for However, in order to quickly and effectively get the message out there about this new concept, we knew a video would make a considerable difference.

To begin with we considered what we wanted to say and why. What were the key messages we wanted to get across and how could we do this visually? We then drafted a script that would portray the brand as well as clearly deliver the key messages and benefits.

We enlisted the help of a friend and professional videographer to film and edit the video, and once the logistics, resources and actors were arranged we were able to finalise the scenes and storyboard.

Our prep ensured filming ran smoothly. Here are a few shots of the team in action…

video content

video content marketing

video content marketing

Some professional editing and producing later and our video was complete and ready to share. The team were delighted with the finished video and now have a fantastic way to quickly explain their new brand to the world. As well as bringing a brand to life, video helps keeps users engaged on your website and particularly on social media.

We would always encourage our clients to try and incorporate some kind of video into their content strategy. If you’d like to find out more, get in touch with us for a chat.

Earlier in October I was delighted to be part of a one off digital event in my homeland of the North East. Grow Your Business Online was created by the BICP and a group of talented colleagues, who I met during my time at the Newcastle Digital Garage with Google. As a group of Digital Marketing professionals, working with a range of SMEs, start-ups and entrepreneurs we understand how difficult it can be for businesses to tackle digital marketing, or find the time to do it right.

grow your business

Simplifying the technical and making online marketing more accessible, and hopefully fun, is what we aim to do day to day. In a condensed form, that’s what we did during this one day event. During the day’s six sessions, we covered marketing strategy, organic search, paid search, content marketing and social media. An outstanding group of digital marketers, I’ve learned so much since meeting this group and it was a pleasure to work with them once again!


My topic covered ‘sharing your content online’ where we discussed using social media, email marketing and collaborating with others to ensure the content you create is noticed and helps you reach your goals and objectives.

There was lots of opportunity for networking on the day, sharing tips and advice, asking questions, making new connections and business opportunities. The success of our event showed that there is an appetite for this kind of digital training. Digital is alive and well in Newcastle and there is a wealth of inspiring start-up talent in the North East.


About my colleagues: On the day Kathy Allen spoke about marketing strategy, Dave Ray about search, Michael Knowles (ROAR Digital Marketing) about PPC and Zoe Hartill about content marketing and writing.


A quick guide to content marketing strategies, for those new to content marketing or wondering where to start.

A content marketing strategy and a content marketing schedule are two documents we’d advise any business serious about content, to produce. They work together and can be classed as one collective ‘content marketing policy’. Although there are various terms, and numerous steps, they don’t have to be overwhelming or difficult to construct.

This blog focuses on content marketing strategy and we’ll follow up with the content marketing plan/schedule in later blogs, although we can’t stress enough that they work together to build on your brand’s content marketing efforts as a whole.

Your content marketing strategy will set out why you’re doing what you’re doing. Perhaps you’re clear on this (it may come from your general marketing or business strategy) but if not it will make you really think about the direction of your content marketing efforts.

I have a marketing strategy, do I need a specific content marketing strategy? If you want to take content marketing seriously, integrate it into your business in order to grow your online presence and monitor the results, then yes.

Your content marketing strategy can actually be pretty simple (as long as you have a strong plan in place to implement it). It’s also sensible to tweak both your strategy and your plan over the first couple of months, as there’s always an aspect of trial and error. Content marketing varies greatly from industry to industry and business to business, so there’s no ‘one size fits all’ strategy.

This is all a little vague, so to talk about content marketing strategies in more detail, we’ve broken it down.

What is a content marketing strategy?

  • Here’s the Content Marketing Institute‘s definition… “Content marketing strategy: When content marketers draw and develop the larger story that an organisation tells. They focus on ways to engage an audience, using content to drive profitable behaviours.”
  • You will consider and outline your overall business objectives and how you want to innovate and use content marketing to reach those objectives.
  • You will identify your audience, who they are, what their needs are and how they might engage with content.
  • Key to your content marketing is your brand, so you will consider how your branding will be woven into all of the content you produce.
  • You will set content marketing goals or objectives in order to measure performance.
  • You will then consider which channels you will use to create and deliver content and the processes you’ll use to get there.

What are the benefits of having content marketing strategy?

  • You will be able to really get the most out of your content marketing (new inbound traffic, better engagement and more of an online presence, etc.)
  • You have set goals allowing you to measure your performance and achievements.
  • You have a strong place to begin your content marketing efforts, next you can create a plan of action and a content schedule to implement your strategy and get going!


Here at SL Content we can help you create a personalised content marketing strategy, tailored to your business. We can help you implement a new or existing content marketing strategy or advise you on the best way forward for your organisation’s content marketing.